Managers Are Heroes

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One of the newer business units at PBP that has thrived since it’s 2012 launch is the Managers Are Heroes web training. Headed by Mike Brown and Jess Midwood, the Managers Are Heroes platform gives a strong purpose to managers of all kinds. This innovative brand includes a unique superhero theme that attracts customers aiming to improve their manager superpowers. The mission is straightforward: Learn how to be a more effective manager!

The program offers three types of training. 1. Core Hero Events, 2. Elective Courses, and 3. the Certificate Program. The Core Hero events combine 4 different manager training courses and one elective course which allows for optimal management hero training. The Elective Courses offer ways for managers to reach their potential and to find topics they are more interested in. These 60 minute webinars give great strategies to help develop managers and even include printable notes for additional learning! The final aspect of Managers Are Heroes is the Certificate Program also called “earning your C.A.P.E”. C.A.P.E.’s are earned through high-quality web training led by expert mission advisors who guide managers to become heroes!

One of my projects as a Progressive Business Publications intern was managing the Managers Are Heroes Twitter and creating a Managers Are Heroes Facebook page! Please go follow us on Twitter and like us on Facebook! Over the summer the Managers Are Heroes Twitter made great progress. It gained 1,500 followers and at one point reached an engagement rate of 3% through continuous content that drove customers to our Managers Are Heroes website.

Managers Are Heroes is one of the shining stars of the Executive Education division here at PBP. I am sad to have to let go of my Managers Are Heroes duties but I will always have my cape to remind me of my great internship here at PBP!

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Twitter Contest Update

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With this week marking roughly the halfway point of our internships, we first want to take this opportunity to thank all those who have participated in the contests on Twitter and would encourage even more people to participate in the coming weeks. What’s the worst that can happen? It’s not like your twitter will be on private and we won’t see your tweet and you’ll get ripped off with points (once again, sorry Stephanie!)

We know these contests are the first thing you guys think of when you wake up in the morning so we thought it would be a good idea to give you an insight into the contest and give you that extra boost of confidence before you set up the grill for some serious BBQ’n this weekend.

Stephanie Reid – 7 pts.

Beth Novick – 5 pts.

Tyrone Pernsley – 4 pts.

Joshua Cole – 3.5 pts.

Julia Scavicchio – 3.5 pts.

Nicole Reigl – 3.5 pts.

Jim Murphy – 2 pts.

Kate McNally – 2 pts.

Patrick Schober – 2 pts.

John Benbrook – 1.5 pts.

Wannetta Turner – 1.5 pts.

Samantha Schwartz – 1 pt.

Glenn Junker – 0.5 pt.

Jim Murphy – 0.5 pt.

Kim Gentile – 0.5 pt.

Yvette Miller – 0.5 pt.

 

Please note that these points are correct as of Wednesday July 1. They do not include the contest winner for the week of 6/29.

Once again thank you for participating and have a safe and happy holiday! We look forward to continuing the contests after the holiday (:

Social Media in the Office

Social media. Normally, one wouldn’t automatically connect social media and the office. When someone says “Twitter,” the first word that comes to your head might be hashtag or Justin Beiber. We decided to work on changing that this summer … at least at PBP.

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PBP Intern Twitter Page

During our first Traditions class, the interns talked about improving PBP’s social media presence. At the time, the PBP Twitter page had four followers (and two of them were current interns).

From the beginning, our main goal was to have 50 followers by the end of the summer. That meant we had to somehow get 46 people to find our page and like it enough to stay.

After setting our goal, we had to determine who our audience would be. We came up with two questions:

Who could we connect most with? Other interns our age.

Who could we reach out to most easily? PBP employees.

At this point, we had a great foundation. We knew exactly who we wanted to target, and we had a few tricks up our sleeves.

Since the beginning of the summer – about nine weeks ago – we have maintained a social media schedule that looks something like this:

  1. #ManagingMondays – On Mondays, each intern tweets about a musician or song that keeps him or her focused throughout the day. Most of the time, we will add a YouTube video of the song, so that our followers can easily click and enjoy the songs that keep us going.
  2. #TriviaTuesday – On Tuesdays, we post trivia questions related to PBP. Then, PBP employees can answer the questions, and the first person to answer correctly gets a prize!
  3. #WhereIsItWednesday – PBP has a new mascot! Her name is Phoebe and she’s a polar bear. Every Wednesday, we hide Phoebe, and it’s up to the employees to find her. She’s been hiding in some pretty strange places lately.
  4. #ThrowbackThursday – Who knew PBP employees were so cute when they were kids? We do now. On Thursdays, the staff has a chance to match baby pictures to current employees.
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#ThrowbackThursday picture, Phoebe the PBP Polar Bear and a PBP employee’s tweet to win #WhereIsItWednesday

This Twitter schedule has really helped us build an engaged audience. In the past nine weeks, we have gained 51 followers, bringing our total to 55!

PBP employees are interacting with our Twitter daily and winning prizes. Other interns from around the country are reading our blog posts and keeping up with everything we’re learning.

More than that, the employees are learning more about the company and each other, and the interns have gotten the chance to meet individuals from all different departments and levels.

Throughout the summer, we’ve also gotten recognition from unexpected people, like musicians and large organizations.

All-in-all, the interns have exceeded their own expectations, and we hope the fun will continue after our internship is over.

The summer isn’t over yet! Keep following our Twitter page and checking out our blogs!