Social Media in the Office

Social media. Normally, one wouldn’t automatically connect social media and the office. When someone says “Twitter,” the first word that comes to your head might be hashtag or Justin Beiber. We decided to work on changing that this summer … at least at PBP.


PBP Intern Twitter Page

During our first Traditions class, the interns talked about improving PBP’s social media presence. At the time, the PBP Twitter page had four followers (and two of them were current interns).

From the beginning, our main goal was to have 50 followers by the end of the summer. That meant we had to somehow get 46 people to find our page and like it enough to stay.

After setting our goal, we had to determine who our audience would be. We came up with two questions:

Who could we connect most with? Other interns our age.

Who could we reach out to most easily? PBP employees.

At this point, we had a great foundation. We knew exactly who we wanted to target, and we had a few tricks up our sleeves.

Since the beginning of the summer – about nine weeks ago – we have maintained a social media schedule that looks something like this:

  1. #ManagingMondays – On Mondays, each intern tweets about a musician or song that keeps him or her focused throughout the day. Most of the time, we will add a YouTube video of the song, so that our followers can easily click and enjoy the songs that keep us going.
  2. #TriviaTuesday – On Tuesdays, we post trivia questions related to PBP. Then, PBP employees can answer the questions, and the first person to answer correctly gets a prize!
  3. #WhereIsItWednesday – PBP has a new mascot! Her name is Phoebe and she’s a polar bear. Every Wednesday, we hide Phoebe, and it’s up to the employees to find her. She’s been hiding in some pretty strange places lately.
  4. #ThrowbackThursday – Who knew PBP employees were so cute when they were kids? We do now. On Thursdays, the staff has a chance to match baby pictures to current employees.

#ThrowbackThursday picture, Phoebe the PBP Polar Bear and a PBP employee’s tweet to win #WhereIsItWednesday

This Twitter schedule has really helped us build an engaged audience. In the past nine weeks, we have gained 51 followers, bringing our total to 55!

PBP employees are interacting with our Twitter daily and winning prizes. Other interns from around the country are reading our blog posts and keeping up with everything we’re learning.

More than that, the employees are learning more about the company and each other, and the interns have gotten the chance to meet individuals from all different departments and levels.

Throughout the summer, we’ve also gotten recognition from unexpected people, like musicians and large organizations.

All-in-all, the interns have exceeded their own expectations, and we hope the fun will continue after our internship is over.

The summer isn’t over yet! Keep following our Twitter page and checking out our blogs! 

How to succeed in business: The show and my take-away


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Main backdrop for How to Succeed in Business Without Really Trying

My eyes shot open at the sound of my alarm! The day had finally come!

Typically, my alarm goes off at 6 a.m. and I roll out of bed groggy, going through the motions half asleep until I find myself sitting at my desk at PBP. Last Thursday was completely different. July 3rd could not come soon enough, so when it finally did I jumped out of bed and got moving.

While I was looking forward to spending the holiday weekend with friends and family, that wasn’t the sole reason for my antsy behavior. I was also eager to take advantage of another great opportunity that PBP offered to all of its employees.

During my second week of work, I received an email about free tickets to a show at the Walnut Street Theatre in Philadelphia, and it wasn’t just any show. I had wanted to see How to Succeed in Business Without Really Trying for a while – partially because Nick Jonas had once played the lead role.


Poster from Walnut Street Theatre in Philadelphia

Before I knew it, I was in the fourth row waiting anxiously for the show to begin. When it did, I sat wide-eyed and in awe of the talent and energy on stage.

The room filled with laughter every time the main character celebrated his devious victory with an innocent smile at the audience, and a standing ovation was necessary as the show concluded.

It was a great way to end the first half of my internship and begin the second half, because it lit a fire in me to continue working hard. It’s true the main character made it to the top without actually doing any work, but he did have endurance and a positive attitude. Mix those two qualities with a little elbow grease, and that can lead to success – in business or anything else.

Follow us on Twitter and bookmark our blog so you can keep up with everything we’re doing this summer! 

Going to the Game in Style: VIP with PBP

Last week, the interns got to go to an Eagles pre-season game in style. We were all invited to go watch the game in the PBP company box! I was really excited because I had never been to an Eagles game or in a box at any sporting event. I wasn’t really sure what to expect, but all the people who I worked with in Audio Conferences said it was really cool and that we had great seats. A few days before the game, Nicole brought all of us an Eagles pack. We got a cute clear tote bag, instructions, and mostly importantly our tickets:

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We were so excited to go. On Thursday (game day), we could hardly wait. I felt like time was passing so slowly, and I just wanted to be there already! At 4:30, we clocked out and met up at the cars to drive to the train station. Our hour commute ended right at the Linc! With our ticket lanyards around our necks, we searched for the VIP entrance and zipped right through security. The entrance opened up into a huge, open lobby with a concierge. We were directed the the elevators and taken up to our floor. As we walked down the hall to our box, we could hardly contain our excitement. When we got to suite 153, we burst through the door, and were amazed by the incredible view that greeted us:

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Not only was the view amazing by the room was stocked! We had so much food and drink. Everything from hoagies to hot dogs to chicken fingers to fruit to chips. We grabbed plates and dug in. We talked and ate while we watched the players warm up, then it was game time. After the National Anthem, it was time for the Eagles grand entrance:

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During the game more food came in and out and we talked among ourselves and with the other PBP employees who attended with us. It was great to meet some of the other employees and see them outside of the work setting.

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In the end the Eagles ended up winning 14-9 against the Carolina Panthers. It was a great night and we all really enjoyed it! The only downside is that now I don’t think I’ll be able to go to a game in normal seats ever again!

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