Social Media in the Office

Social media. Normally, one wouldn’t automatically connect social media and the office. When someone says “Twitter,” the first word that comes to your head might be hashtag or Justin Beiber. We decided to work on changing that this summer … at least at PBP.

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PBP Intern Twitter Page

During our first Traditions class, the interns talked about improving PBP’s social media presence. At the time, the PBP Twitter page had four followers (and two of them were current interns).

From the beginning, our main goal was to have 50 followers by the end of the summer. That meant we had to somehow get 46 people to find our page and like it enough to stay.

After setting our goal, we had to determine who our audience would be. We came up with two questions:

Who could we connect most with? Other interns our age.

Who could we reach out to most easily? PBP employees.

At this point, we had a great foundation. We knew exactly who we wanted to target, and we had a few tricks up our sleeves.

Since the beginning of the summer – about nine weeks ago – we have maintained a social media schedule that looks something like this:

  1. #ManagingMondays – On Mondays, each intern tweets about a musician or song that keeps him or her focused throughout the day. Most of the time, we will add a YouTube video of the song, so that our followers can easily click and enjoy the songs that keep us going.
  2. #TriviaTuesday – On Tuesdays, we post trivia questions related to PBP. Then, PBP employees can answer the questions, and the first person to answer correctly gets a prize!
  3. #WhereIsItWednesday – PBP has a new mascot! Her name is Phoebe and she’s a polar bear. Every Wednesday, we hide Phoebe, and it’s up to the employees to find her. She’s been hiding in some pretty strange places lately.
  4. #ThrowbackThursday – Who knew PBP employees were so cute when they were kids? We do now. On Thursdays, the staff has a chance to match baby pictures to current employees.
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#ThrowbackThursday picture, Phoebe the PBP Polar Bear and a PBP employee’s tweet to win #WhereIsItWednesday

This Twitter schedule has really helped us build an engaged audience. In the past nine weeks, we have gained 51 followers, bringing our total to 55!

PBP employees are interacting with our Twitter daily and winning prizes. Other interns from around the country are reading our blog posts and keeping up with everything we’re learning.

More than that, the employees are learning more about the company and each other, and the interns have gotten the chance to meet individuals from all different departments and levels.

Throughout the summer, we’ve also gotten recognition from unexpected people, like musicians and large organizations.

All-in-all, the interns have exceeded their own expectations, and we hope the fun will continue after our internship is over.

The summer isn’t over yet! Keep following our Twitter page and checking out our blogs! 

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