Social Media in the Office

Social media. Normally, one wouldn’t automatically connect social media and the office. When someone says “Twitter,” the first word that comes to your head might be hashtag or Justin Beiber. We decided to work on changing that this summer … at least at PBP.

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PBP Intern Twitter Page

During our first Traditions class, the interns talked about improving PBP’s social media presence. At the time, the PBP Twitter page had four followers (and two of them were current interns).

From the beginning, our main goal was to have 50 followers by the end of the summer. That meant we had to somehow get 46 people to find our page and like it enough to stay.

After setting our goal, we had to determine who our audience would be. We came up with two questions:

Who could we connect most with? Other interns our age.

Who could we reach out to most easily? PBP employees.

At this point, we had a great foundation. We knew exactly who we wanted to target, and we had a few tricks up our sleeves.

Since the beginning of the summer – about nine weeks ago – we have maintained a social media schedule that looks something like this:

  1. #ManagingMondays – On Mondays, each intern tweets about a musician or song that keeps him or her focused throughout the day. Most of the time, we will add a YouTube video of the song, so that our followers can easily click and enjoy the songs that keep us going.
  2. #TriviaTuesday – On Tuesdays, we post trivia questions related to PBP. Then, PBP employees can answer the questions, and the first person to answer correctly gets a prize!
  3. #WhereIsItWednesday – PBP has a new mascot! Her name is Phoebe and she’s a polar bear. Every Wednesday, we hide Phoebe, and it’s up to the employees to find her. She’s been hiding in some pretty strange places lately.
  4. #ThrowbackThursday – Who knew PBP employees were so cute when they were kids? We do now. On Thursdays, the staff has a chance to match baby pictures to current employees.
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#ThrowbackThursday picture, Phoebe the PBP Polar Bear and a PBP employee’s tweet to win #WhereIsItWednesday

This Twitter schedule has really helped us build an engaged audience. In the past nine weeks, we have gained 51 followers, bringing our total to 55!

PBP employees are interacting with our Twitter daily and winning prizes. Other interns from around the country are reading our blog posts and keeping up with everything we’re learning.

More than that, the employees are learning more about the company and each other, and the interns have gotten the chance to meet individuals from all different departments and levels.

Throughout the summer, we’ve also gotten recognition from unexpected people, like musicians and large organizations.

All-in-all, the interns have exceeded their own expectations, and we hope the fun will continue after our internship is over.

The summer isn’t over yet! Keep following our Twitter page and checking out our blogs! 

Seeing Results

14When I was first asked to create a new version of our website, I was ready to jump right in. I thought it would be rather simple – I’d go through our existing product selection, group all similar products together, and sprinkle in a few new products here and there; done. Needless to say, I underestimated the magnitude of the task at hand.

 

With minimal reorganization efforts made over the past few years, navigating the existing site was a challenge. Looking for a notepad, a clock, or a car charger? Those were all in the same place. How about a personalized umbrella? Naturally, those were in our “Fun in the Sun” category. If I was having issues finding what I needed, I could only imagine how frustrated a first-time customer must have felt. While my anticipated level of work may have improved our website, a stronger effort was clearly required. Especially in an industry where competitors seem to be relatively homogenous, visitors would have no qualms about searching elsewhere – a more organized site – for their promotional products.

 

From the outset, my manager suggested that I conduct thorough research for this project. While we wanted to maintain the essence of PGI Products, we also had to devise a website that was consistent with current e-commerce trends. After all, this was the lifeblood of our business – I didn’t want to make key changes on a whim. I spent countless hours perusing our competitors’ websites, trying to gain a sense of the functional features and methods of organization that resulted in an enjoyable customer experience. Integrating these elements into PGI Products, I felt, would be very useful. In fact, delving into their product categorization and site design proved to be an effective means for highlighting our own strengths, weaknesses, and opportunities. Additionally, I analyzed sales, as well as our web traffic, to determine how to best cater to our customers’ needs. With these findings in tow, I had all that I needed – a vision and supportive research – to make everything come to fruition.

 

After countless modifications, added products, and brief testing, the new version of the Progressive Gifts and Incentives website finally launched. Internal feedback has been positive, and I’m currently researching ways in which the site can be taken to the “next level” (in terms of its design) after my tenure with PBP has ended. Not only has it been rewarding to perform truly impactful work on a daily basis, but it is reassuring to know that my efforts will not fall by the wayside. In hindsight, I could not have found a more supportive and empowering group of people to work with this summer. This has been a great learning experience, both personally and professionally, and I’m glad that I had the opportunity to contribute to this company’s longstanding success.

 

For a closer peek at my work, be sure to visit www.pgiproducts.com