Social Media in the Office

Social media. Normally, one wouldn’t automatically connect social media and the office. When someone says “Twitter,” the first word that comes to your head might be hashtag or Justin Beiber. We decided to work on changing that this summer … at least at PBP.

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PBP Intern Twitter Page

During our first Traditions class, the interns talked about improving PBP’s social media presence. At the time, the PBP Twitter page had four followers (and two of them were current interns).

From the beginning, our main goal was to have 50 followers by the end of the summer. That meant we had to somehow get 46 people to find our page and like it enough to stay.

After setting our goal, we had to determine who our audience would be. We came up with two questions:

Who could we connect most with? Other interns our age.

Who could we reach out to most easily? PBP employees.

At this point, we had a great foundation. We knew exactly who we wanted to target, and we had a few tricks up our sleeves.

Since the beginning of the summer – about nine weeks ago – we have maintained a social media schedule that looks something like this:

  1. #ManagingMondays – On Mondays, each intern tweets about a musician or song that keeps him or her focused throughout the day. Most of the time, we will add a YouTube video of the song, so that our followers can easily click and enjoy the songs that keep us going.
  2. #TriviaTuesday – On Tuesdays, we post trivia questions related to PBP. Then, PBP employees can answer the questions, and the first person to answer correctly gets a prize!
  3. #WhereIsItWednesday – PBP has a new mascot! Her name is Phoebe and she’s a polar bear. Every Wednesday, we hide Phoebe, and it’s up to the employees to find her. She’s been hiding in some pretty strange places lately.
  4. #ThrowbackThursday – Who knew PBP employees were so cute when they were kids? We do now. On Thursdays, the staff has a chance to match baby pictures to current employees.
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#ThrowbackThursday picture, Phoebe the PBP Polar Bear and a PBP employee’s tweet to win #WhereIsItWednesday

This Twitter schedule has really helped us build an engaged audience. In the past nine weeks, we have gained 51 followers, bringing our total to 55!

PBP employees are interacting with our Twitter daily and winning prizes. Other interns from around the country are reading our blog posts and keeping up with everything we’re learning.

More than that, the employees are learning more about the company and each other, and the interns have gotten the chance to meet individuals from all different departments and levels.

Throughout the summer, we’ve also gotten recognition from unexpected people, like musicians and large organizations.

All-in-all, the interns have exceeded their own expectations, and we hope the fun will continue after our internship is over.

The summer isn’t over yet! Keep following our Twitter page and checking out our blogs! 

Project Work

11As I mentioned in my previous post, I’ve been able to contribute to a number of important projects during my time here at Progressive Business Publications. However, if I were to choose my fulfilling project, I would most likely say it has been supporting the sales team with research and presentation materials.

From what I have heard about marketing jobs, I would not have expected the level of interaction and collaboration between the sales and marketing teams that I have seen here. I almost thought of marketing as business advertising before this summer. Now I realize the joint effort that goes into making sales.

Recently, I have been doing potential customer research for a salesperson. This gives her the context she needs to establish proper rhetoric for conversations, acknowledge needs that we can help fulfill, and identify pain points. This is an important step in the sales process because it allows salespeople to better understand prospective clients before making an initial approach. With the right context in mind, it is easier to draw a client into a sales pitch and quickly establish how a product or service can specifically fit his or her needs.

After the initial conversation comes preparation of presentation materials. Before my experience at Progressive Business Publications, I had never realized how much psychology is involved in marketing a product to a consumer. When designing presentations it is important not only to state how a product can help with a need or a pain point, but also to visualize it. Visualizing the core concept of your message can help the client to understand more deeply how it helps them.

For instance, earlier this summer I was tasked with creating a presentation that establishes how one of our products can simplify the process of leadership training. To visually represent this, I created a flow chart symbolizing the process as it normally occurs. Using Prezi software, I was able to click a button and watch part of the process disappear. This effectively visualized how Progressive Business Publications’ product simplified the process and related to the client why it would be beneficial to her.