Hard Work Paying Off


10How many times in an entry level position are you given the responsibility change a high revenue point for a company?  An educated guess would probably answer that as “not too often”.  How about as an intern?  Once again the most likely answer is probably “almost never”.  Yet, that is exactly what I got to do.  When I first arrived at PBP I was given a large PowerPoint presentation and a task: “Read this over, look at our landing page for Audio Conferences, and come up with something better.”  So I sat down, plugged my in headphones, and dove into learning about the psychology of marketing on the internet so I could come up with “something better” than what AC already had.


Fast forward almost two months and I’ve come up with a new page that is up for testing in the next campaign.  It took 10 different formats, a great deal of juggling, many meetings, and a ton of research but finally I have a page to call my own.  Whether or not the landing page sells our audio conference well is yet to be determined.  (I have my fingers crossed)  Either way, I can come away from the internship knowing that I did something that has the potential to really help the company.  For me, that makes the commute and the 6:00 am wake up worth it.  I’m proud to say that I had responsibility as an intern that many entry level positions don’t provide.  In a way, that was the best learning experience I could have asked for.  I worked with so many different people with varying perspectives, combined it with my own knowledge gained from research, and ended up with a finished product to be proud of.  I leave my internship at PBP satisfied that I was able to produce something of value for the company all while adding to my experience, skills, and attractiveness for future employment.

Jumping Right In

2Granada, Spain is where I lived from January to the end of May.  I sent my job application to Progressive Business Publications from there. I conducted two interviews from there and another from Barcelona.  I worried about summer job offers while in Granada.  My worrying finally ended when I found out I got the internship at Progressive Business Publications.  So by mid-April I knew what I was going to be doing during the summer when I got back to the States.  I was sad to leave southern Spain but now I had something to look forward to, something I had never done, a marketing internship.  So eventually I boarded the plane thinking about how I was going to be starting my summer job almost as soon as I got back.  I was excited and a little nervous too.  Who wouldn’t be?

Forty-eight hours later; after twenty four hours of traveling, a long delay in Chicago, and my first thirty hour day ever, I walked in the front door of Progressive Business Publications.  I wasn’t sure what to expect and I was nervous.  I gave my name to the secretary and sat down.  After two or three minutes my soon to be boss, Pete, saw me waiting and pulled me into my cubicle.  He gave me a quick rundown of what I would be doing and all of a sudden I had a full schedule of meetings, training sessions, and reports due.  I thought to myself “Sheesh, that was fast”, and soon after meeting everyone in Product Marketing, I jumped right in.

Due to the fact that I was in Spain, I started a week or two after the rest of the interns.  I met them my first day at lunch, and since then, every lunch we go and sit at the tables outside.  I guess we’re the “intern crew” and almost always eat lunch together.  Most of the time we tell jokes and stories, talk about what we did that morning, or what our plans are for the weekend.

A few weeks after my start day, I’ve settled in with the Product Marketing team, the other interns, and daily life working at PBP.  I’ve learned an enormous amount about marketing and I can’t wait to share it in my next post!