Social Media in the Office

Social media. Normally, one wouldn’t automatically connect social media and the office. When someone says “Twitter,” the first word that comes to your head might be hashtag or Justin Beiber. We decided to work on changing that this summer … at least at PBP.

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PBP Intern Twitter Page

During our first Traditions class, the interns talked about improving PBP’s social media presence. At the time, the PBP Twitter page had four followers (and two of them were current interns).

From the beginning, our main goal was to have 50 followers by the end of the summer. That meant we had to somehow get 46 people to find our page and like it enough to stay.

After setting our goal, we had to determine who our audience would be. We came up with two questions:

Who could we connect most with? Other interns our age.

Who could we reach out to most easily? PBP employees.

At this point, we had a great foundation. We knew exactly who we wanted to target, and we had a few tricks up our sleeves.

Since the beginning of the summer – about nine weeks ago – we have maintained a social media schedule that looks something like this:

  1. #ManagingMondays – On Mondays, each intern tweets about a musician or song that keeps him or her focused throughout the day. Most of the time, we will add a YouTube video of the song, so that our followers can easily click and enjoy the songs that keep us going.
  2. #TriviaTuesday – On Tuesdays, we post trivia questions related to PBP. Then, PBP employees can answer the questions, and the first person to answer correctly gets a prize!
  3. #WhereIsItWednesday – PBP has a new mascot! Her name is Phoebe and she’s a polar bear. Every Wednesday, we hide Phoebe, and it’s up to the employees to find her. She’s been hiding in some pretty strange places lately.
  4. #ThrowbackThursday – Who knew PBP employees were so cute when they were kids? We do now. On Thursdays, the staff has a chance to match baby pictures to current employees.
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#ThrowbackThursday picture, Phoebe the PBP Polar Bear and a PBP employee’s tweet to win #WhereIsItWednesday

This Twitter schedule has really helped us build an engaged audience. In the past nine weeks, we have gained 51 followers, bringing our total to 55!

PBP employees are interacting with our Twitter daily and winning prizes. Other interns from around the country are reading our blog posts and keeping up with everything we’re learning.

More than that, the employees are learning more about the company and each other, and the interns have gotten the chance to meet individuals from all different departments and levels.

Throughout the summer, we’ve also gotten recognition from unexpected people, like musicians and large organizations.

All-in-all, the interns have exceeded their own expectations, and we hope the fun will continue after our internship is over.

The summer isn’t over yet! Keep following our Twitter page and checking out our blogs! 

How to succeed in business: The show and my take-away

BEEP! BEEP! BEEP!

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Main backdrop for How to Succeed in Business Without Really Trying

My eyes shot open at the sound of my alarm! The day had finally come!

Typically, my alarm goes off at 6 a.m. and I roll out of bed groggy, going through the motions half asleep until I find myself sitting at my desk at PBP. Last Thursday was completely different. July 3rd could not come soon enough, so when it finally did I jumped out of bed and got moving.

While I was looking forward to spending the holiday weekend with friends and family, that wasn’t the sole reason for my antsy behavior. I was also eager to take advantage of another great opportunity that PBP offered to all of its employees.

During my second week of work, I received an email about free tickets to a show at the Walnut Street Theatre in Philadelphia, and it wasn’t just any show. I had wanted to see How to Succeed in Business Without Really Trying for a while – partially because Nick Jonas had once played the lead role.

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Poster from Walnut Street Theatre in Philadelphia

Before I knew it, I was in the fourth row waiting anxiously for the show to begin. When it did, I sat wide-eyed and in awe of the talent and energy on stage.

The room filled with laughter every time the main character celebrated his devious victory with an innocent smile at the audience, and a standing ovation was necessary as the show concluded.

It was a great way to end the first half of my internship and begin the second half, because it lit a fire in me to continue working hard. It’s true the main character made it to the top without actually doing any work, but he did have endurance and a positive attitude. Mix those two qualities with a little elbow grease, and that can lead to success – in business or anything else.

Follow us on Twitter and bookmark our blog so you can keep up with everything we’re doing this summer! 

Starting off at PBP

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One Cook-Wissahickon student hurries to join the volleyball game.

Tuesday, June 10th was my first day at PBP, and I felt a mix of emotions – excited, tired, and nervous – to name a few.  I was excited to finally be at PBP, tired from having to wake up earlier than I had for the past four years, and nervous because I was the last intern to start. Immediately, I was welcomed by everyone on staff and it felt like I had been an intern for weeks. I knew I would start writing immediately, but I had no idea I would have the opportunity to take part  in one of PBP’s philanthropy events during my first week!

On my very first Friday, PBP had planned a Mentor Picnic at Battle of the Clouds Park in Phoenixville. I had a few emails describing the event, but I didn’t really know what it was all about. So, a few of the other interns and I decided to check it out.

We left the office around 11 a.m. and headed over to the park. When we got there, a group of students from Cook-Wissahickon Elementary School were gathered at picnic tables along with many of PBP’s employees. After talking with a few different people, we learned the employees had been mentors throughout the year, and the picnic was an end-of- year celebration.

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Students play a game of wiffle ball before lunch.

Throughout the afternoon, students spent time with their mentors playing volleyball, football, soccer and running around on the park’s playground. It was so exciting to see how much fun the kids were having, and it was the perfect day for a picnic!

For lunch, we gathered at the picnic tables for some pizza and salad. The interns had time to chat with students about school and meet any PBP staff we hadn’t already. Then, there was a small celebration to say good luck to each sixth-grader leaving the program. PBP mentors spoke about the many memories they’ve shared with their mentees over the past few years and encouraged them to keep growing.

The students had a lot of fun, as did all of the PBP employees and interns! The picnic was a perfect start to my internship, because I not only had the chance to see one aspect of the organization’s philanthropy, but also I was able to meet and bond with some of the staff.

Don’t forget to follow us on Twitter and bookmark our blog so you can keep up with everything we’re doing this summer!